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Children walking away from the camera arm in arm

 

Working together for safer roads: Our partnership with Brake, the road safety charity

We’re passionate about supporting initiatives for safer roads. That’s why we’ve proudly partnered with Brake, the road safety charity, to support safer journeys for everyone.

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Every day, more than 16 children are killed or seriously hurt on Britain’s roads*. Since 2021 we’ve sponsored Brake's Kids Walk which helps to address this issue and make a positive impact.

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Each year, Brake’s Kids Walk sees thousands of primary school-aged children taking part in a day of activities to learn important road safety messages and shout for their right to make safe and healthy journeys. On Wednesday, 11th June 2025, more than 86,000 children took part in the event.

*Based on results from brake.org.uk which can be found here

Graphic showing the Brake kids walk logo and other company partners

 

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Illustration of a young girl painting on an easel

 

 

Road Safety Poster Design Competition

We invited budding young artists aged 4–7 and 8–11 to design a road safety poster & were thrilled to receive so many bright, bold, and imaginative entries with 2 lucky winners each receiving a £250 Halfords Gift Card!

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The winners

Thank you to everyone who took part, and well done to our winners for their colourful and creative poster designs!

 

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Childs drawing which once our competition for the 4-7 age group

 

4-7 winner

Ava, aged 5

Childs drawing which once our competition for the 8-11 age group

 

8-11 winner

Lison, aged 8

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Brake supporters logo

 

To find out more about Brake and their work to make roads safer for children visit brake.org.uk