
Working together for safer roads: Our partnership with Brake, the road safety charity
We’re passionate about supporting initiatives for safer roads. That’s why we’ve proudly partnered with Brake, the road safety charity, to support safer journeys for everyone.
Every day, more than 16 children are killed or seriously hurt on Britain’s roads*. Since 2021 we’ve sponsored Brake's Kids Walk which helps to address this issue and make a positive impact.
Each year, Brake’s Kids Walk sees thousands of primary school-aged children taking part in a day of activities to learn important road safety messages and shout for their right to make safe and healthy journeys. On Wednesday, 11th June 2025, more than 86,000 children took part in the event.
*Based on results from brake.org.uk which can be found here

Road Safety Poster Design Competition
We invited budding young artists aged 4–7 and 8–11 to design a road safety poster & were thrilled to receive so many bright, bold, and imaginative entries with 2 lucky winners each receiving a £250 Halfords Gift Card!
The winners
Thank you to everyone who took part, and well done to our winners for their colourful and creative poster designs!

4-7 winner
Ava, aged 5

8-11 winner
Lison, aged 8