The competition is being run by esure Group and promoted across both esure and Sheilas’ Wheels brands, but is open to anyone across the United Kingdom. Poster designs are welcome from children who are aged 4-11 on the date the competition closes, 22nd June 2025.

The poster design competition is split into two age groups: 4-7 and 8-11. We’ll be selecting one winner from each age group to receive a £250 Halfords voucher, making sure they’re all set to buy a new bike and accessories (don’t forget a helmet!) or something else of the winner’s choice.

Closing date: 23:59 on Sunday 22nd June 2025.

The image of the winning posters will be displayed in esure Group offices and on our internal company communication channels, as well as being shared on the esure Group, esure and Sheilas’ Wheels websites; on social media (Facebook and LinkedIn), and in emails to our customers. Brake, the Road Safety Charity, may also share the winning poster designs on their website and on social media. The winners’ first name and age will be included in these.

By emailing us a poster, you give permission for your child to enter the competition and agree to the competition Rules and the Terms and Conditions which can be found on the Sheilas' Wheels website.

1. Entrants must be UK residents aged between 4 to 11 on the date the competition closes, 22nd June 2025. Proof of age may be required. All entries must be submitted by a parent or guardian on behalf of their child.
2. All entries must be submitted to [email protected] quoting ‘Road Safety Competition’ in the subject line.
3. Closing date: 23:59 on Sunday 22nd June 2025.
4. Multiple entries for the same child will not be accepted and joint submissions are not allowed.
5. The immediate family of employees of esure Group or Brake, the Road Safety Charity, are not eligible to enter.
6. Parent or guardian consent must be given before entering the competition.
7. The competition is free to enter and no purchase is necessary.
8. Any entry which is late, incomplete or inappropriate will be deemed invalid at the discretion of esure Group.
9. Our brand team will review all eligible entries and choose the top 10 in each age group, looking out for the most eye-catching, creative and colourful designs. One winner from each age category (4-7 and 8-11) will then be selected by our judging panel: esure Group Head of Brand and Customer Experience, esure Group Head of Motor Underwriting and the Founder of 20s Plenty for Us. The judges’ decision is final. No correspondence regarding the results will be entered into.
10. The two winners (one in each age category) shall each receive a £250 Halfords Gift Card or e-Gift Card and will be notified through the email address used to submit the entry within 21 days of a decision being made and no later than 20th July 2025.
11. If a winner does not reply to the email sent by esure Group within 14 days, a reminder email will be sent. If there is still no response after 21 days from the original notification, the winner will forfeit their prize and a replacement winner will be selected from the other applicants.
12. The Gift Card or e-Gift Card will be sent to the winners using the email address used to submit the entry, or to the postal address provided, within 14 days of the parent or guardian of the winner responding to notification from esure that they have won. The prize is non-exchangeable, non-transferable and no cash alternative is offered
13. esure Group reserves the right to refuse entry or to refuse to award the prize to anyone in breach of the Rules or the Terms and Conditions or the spirit of the Rules or the Terms and Conditions.
14. Privacy
    esure Group takes your privacy seriously; we will only use your personal information in accordance with the Rules, Terms and Conditions and the esure Group Privacy Policy. By submitting an entry, you confirm you have read and agree to the terms of our Privacy Policy.
15. Any personal data submitted will be held securely and in accordance with the Data Protection Act 1998. Personal data supplied may be passed on to third party suppliers only insofar as required for fulfilment/delivery/arrangement of the prize.