Sheilas’ Wheels – a different spin on car insurance

In 2025, Sheilas’ Wheels, as part of esure Group, was purchased by Ageas. Ageas is a listed international insurance Group with a heritage spanning 200 years. In the UK, Ageas is one of the biggest car and home insurers, already trusted by over four million customers. The acquisition has no impact on Sheilas’ Wheels customers, who can continue to expect the same great cover and fabulously, friendly Sheilas service.

Can you believe it's been over 20 years since Sheilas’ Wheels took the insurance market by storm in 2005? Neither can we.

Sheilas’ Wheels was born out of research that found women have different needs when it comes to their car insurance when compared with men – in terms of possessions and what they are likely to carry with them. Did you know that handbag insurance is offered as part of our comprehensive cover in our car insurance policy? With a limit of up to £250, it’s a pretty convenient deal if you carry a bag with you most of the time when you drive.

Interestingly repairers were also flagged in our research – to cater to new mums, and now dads, our repairers receive guidelines so they are better suited to working with young families. Be it from advising on and fitting child car seats, to arranging customer appointments around the school run. Sheilas’ Wheels is dedicated to helping young families where it can! Counselling was also an important part of Sheilas’ Wheels comprehensive cover, and we decided to extend our reach to help men as well as women with driving issues, such as coping with the aftermath of an accident to controlling road rage.

By 2010 we were providing travel and home insurance with the aim of taking care of everyone’s insurance needs under one roof.

In 2011 we decided to take the plunge and move into the broker market as part of esureGroup Plc, that way we could insure drivers, who do not necessarily fit the usual insurance criteria. For example if you had a fast car or a few points on your licence you were welcomed and not excluded from the Sheilas’ Wheels fold.

To see what Sheilas’ Wheels could do for you, have a look our our product pages.