Electric car to appear in Sims 3

Renault's range of electric cars will appear in the forthcoming Sims 3 computer game, it has been confirmed.

The deal between the car maker and games company EA will see players in Europe, the Middle East, Africa, Latin America and Asia able to integrate the Twizy Z.E Concept car into the virtual reality simulator.

The vehicle, to feature as a free download, will reduce household bills in the game. It will be joined by a number of other environmentally friendly technologies, including solar panels and a windmill.

Elizabeth Harz, senior vice president of global media sales at EA, said: "This partnership delivers benefits for Renault and the consumer that are unique in today's media landscape. Millions of The Sims 3 players will be able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value."

Stephen Norman, senior vice president for global marketing at Renault, added: "Electric vehicles are going to appeal to younger, more socially conscious customers and especially early adopters. This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves."

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