Fully comprehensive cover for your arm candy
Despite the rise of the designer handbag, 1 in 2 women believe their bags and contents together are actually worth under £75. However, research from Sheilas’ Wheels> – a major new car insurance brand for women – reveals that fashion-savvy Brits are way off the mark and the average value is in fact £290!
To help women up and down the country, Sheilas’ Wheels has come to the rescue with a bespoke package for female drivers which includes £300 handbag cover if your bag is snatched from your car.
BAG IT
Ladies who love a label need to be particularly careful about how much they carry around. Rarely has there been hotter competition amongst designers and shoppers alike to produce or own the very latest arm candy.
With expensive bags such as the Balenciaga Lariat and Chloé flying off the shelves it’s little wonder that the thought of having their prized possession stolen will send shivers down some women’s spines – and that’s without considering the designer contents!
Sheilas’ Wheels has worked with leading stylist Michelle Shashoua to come up with the perfect solution and cut the price tag of the most essential occasion bags: daytime, evening and weekend. With some careful swapping, women can still ‘get the look’ but save valuable pounds and the worry of premium designer bags, gadgets, accessories and make-up going walkies from their motor.
| The Daytime Bag | ||
| Bag | Chloé Paddington Bag £837 | River Island Padlock Bag £29.99 |
| Eye make-up | Chanel Eye & Lip Set £35.50 | FCUK Eye Shadow £7.50 |
| Mascara | Chanel Mascara £18.50 | FCUK Mascara £8 |
| Lip gloss | Chanel Lipgloss £14.50 | FCUK Lipgloss £7.50 |
| Mobile | Vodafone Motorola E1000 £299 (pay as you go) | O2 X3TM £179.99 (pay as you go) |
| Umbrella | Burberry £50 | Tote £7.99 |
| Purse | Continental Leather Wallet £240 | Large Footglove Purse, M&S £22 |
| Diary | The Aspinal Ladies Diary £39.50 | Playboy Ladies Diary, WHSmith £12.99 |
| Perfume |
Osmanthe Yunnan Hermessence, by Hermés 100ml £95 |
Gucci Envy Eau de Toilette Spray 30ml £13.50 |
| Total | £1,629 | £289.46 |
| The Evening Bag | ||
| Bag | Balenciaga Biker Bag £795 | River Island Metallic Eyelet Zip Bag £19.99 |
| Eye make-up | YSL Eye & Lip Set £35.50 | Urban Decay Eye & Lip Set £20 |
| Mascara | YSL Mascara £18.50 | L’Oréal Paris Volume Mascara £10 |
| Lip gloss | YSL Lipgloss £14.50 | Lancôme Juicy Tube £11 |
| Bag Charm | Swarovski Winter Colours £32 | Colour Crystal bag charm, H&M £4.99 |
| iPod | iPod 60GB £299 | iPod nano 4GB £179.99 |
| Card holder | Paul Smith Pink Card Holder £225 | Pink Leather Wallet, M&S £29.50 |
| Mobile |
Nokia 8800 Mobile phone from £79.99 with contract |
Siemens SF65 (free with contract) |
| Total | £1,499.49 | £275.47 |
| The Weekend Bag | ||
| Bag | Mulberry Roxanne Bag £595 | Warehouse Bag £65 |
| Passport | Smythson of Bond Street Passport Pink Cover £85 | Passport Set from Next £6.99 |
| Haircare | GHD Pure Detox Shampoo 200ml £9.75 | Trevor Sorbie Clean Detox Shampoo 300ml £4.99 |
| Hair dryer | Daniel Hersheson Hairdryer £87 | Braun eGo Travel £15 |
| Make-up set | Orla Kiely Overnight Make-up & Wash Bag (overnight) £56.00 | Natural Collection Compact £10 |
| Nightwear | Agent Provocateur Babydoll £125 | M&S Truly You Embroidery Slip £22 |
| Camera | Canon EOS-20D Black Digital Camera from £750 | Canon Powershot A520 Silver from £129 |
| Total | £1707.75 | £252.98 |
Press contacts:
Niki Bolton, esure.com Public Relations Manager: 01737 235 070
Customer contact number: 0800 085 6919
*ICM Research interviewed a random sample of 480 female adults aged 18+ by telephone between 14-15 September 2005. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules. Further information at www.icmresearch.co.uk.
