Vanity over vision
According to a poll[1] conducted by Sheilas' Wheels car insurance, over a quarter (27 per cent) of female motorists should wear glasses whilst driving but do not always do so. In fact, 10 per cent of women surveyed admitted to feeling embarrassed by how they look in unfashionable specs.
Poor vision behind the wheel can lead to accidents. Surprisingly, more than one in ten (11 per cent) of the female motorists surveyed admitted to being involved in an accident or near-miss in the last year as a result of poor eye sight.
Here are some top tips on how to stay ‘eagle-eyed’ on the road this summer:
- Rimless spectacles or thin-rimmed glasses are better suited for driving as they allow greater all-round vision than those with chunkier frames
- Look slightly to the left of oncoming traffic at night to avoid suffering from glare which can take some time to recover from
- It may sound obvious but it’s important to ensure that your glasses are regularly cleaned. Keep a cleaning cloth in the car to help remind you
- If you wear contact lenses, it’s a good idea to also keep a spare pair of glasses in the car for long journeys when your eyes may get dry, irritated or tired
- When travelling abroad, it’s worth remembering that some European countries make it a legal requirement to keep a spare pair of glasses or contact lenses in your vehicle at all times
- It’s not just the wrong glasses that can lead to poor vision on the road - it is also advisable to keep your car windscreen clean on both the inside and the outside to ensure you can see clearly at all times
To make sure that women are putting safety first when behind the wheel, Sheilas’ Wheels have teamed up with Dollond & Aitchison to offer all female motorists:
- a free eye test*
- 20% discount on all D&A's glasses and prescription sunglasses
- a free contact lens assessment and trial**
Choose from top designer brands including Police, Fila and Sting as well as stylish D&A own brand and with over 400 branches nationwide the latest in fashionable eyewear is never far away. Women needn’t shy away from wearing glasses, with so many great frames to choose from and with D&A’s personalised advice on styles to suit your face shape, colouring, prescription and lifestyle you’ll be sure to get a pair of specs that will look great and improve your vision. If you fancy giving contact lenses a try D&A are offering you a free assessment and trial. With these great offers there really is no room for excuses!!
To claim your vouchers visit www.danda.co.uk/sheilaswheels
*Terms and conditions apply. Please note: For the 18th August 2008 only you can obtain a Free Eye Test voucher, 20% discount voucher and contact lens assessment voucher redeemable at D&A The Opticians by following the above link. Then from 19th August until 18th September 2008 you are entitled to a free eye test when buying a pair of glasses at D&A plus 20% off glasses and a free contact lens assessment and trial.
All vouchers are valid until the 30.11.08. Don't forget to take your vouchers into your chosen branch of D&A with you to claim your offers.
** Terms and conditions apply
[1]Fly Research interviewed a random sample of 1,524 female drivers aged 18+ between 5th August and 8th August 2008. Interviews were conducted across the UK via an online questionnaire. Fly Research is an online market research company. Its researchers are members of the MRS and Esomar, and abide by their guidelines. Further information at www.flyresearch.com
