Since Sheilas’ Wheels shook up the car insurance market in October 2005 offering a product designed with women in mind, the Sheilas’ Wheels brand has gone from strength to strength with its catchy jingle and iconic pink, sequin-clad Sheilas. Its popularity and ‘cult status’ even encouraged legendary pop producers Stock, Aitken and Waterman to regroup for the first time since 1993 to launch The Sheilas’ into the pop world with the single: (I’m so) Happy Happy (You’re Mine).
If you haven’t heard of Sheilas’ Wheels – where have you been? No, we're not Australian and we don't sell insurance in Australia.
When we were thinking about launching car insurance designed with women in mind in the UK we were struck by the fact that Australia is one of the only places in the world where one woman's name is an expression used to refer to all women. We also liked the rhyming feel of "Sheilas' Wheels" and the scope for a great ad. So the name was born.
Did you know that Sheilas' Wheels is actually a brand of esure - one of the UK's leading direct insurers? Sheilas' Wheels offers not only car insurance, but home insurance and travel too.
The idea for Sheilas' Wheels grew from research we carried out at that time. We wanted to tailor our products with women's car insurance needs in mind!
Sheilas’ Wheels recognised that women are far more likely to carry a bag containing their purses and valuables with them when driving. Our handbag cover is offered as part of our standard car insurance policy (comprehensive cover only) with a limit of up to £300 – which is in addition to a ‘personal belongings’ limit of up to £200 – for handbags stolen from the car.
Repairers were another bone of contention. That’s why Sheilas’ Wheels exclusively uses ‘female-friendly’ car repairers who receive additional guidelines and advice to be more receptive to women’s needs. They follow a code of practice to better meet the individual requirements of female motorists, such as helping with child car seats, arranging visits to fit around school runs, offering flexible drop-off and pick-up times during daylight hours, and so on.
As part of our standard car insurance policy we also give access to a dedicated counselling line run by trained professionals to help women cope with driving issues such as road rage or the aftermath of an accident (comprehensive cover only).
In 2008, we followed on from the huge success of our car insurance by launching Sheilas’ Wheels home insurance. True, your home isn’t exactly on wheels but as so many people had responded so well to the Sheilas’ Wheels brand we felt that they’d probably like us to offer home insurance with similarly enlightened benefits. Sheilas’ Wheels home insurance includes some great female-friendly benefits such as new-for-old cover for clothes, shoes and handbags.
In January 2010, the brand expanded further with the launch of Sheilas' Wheels travel insurance. This exciting new product has some great features such as 'handbag on holiday' cover and access to a 24/7 'Sheilas’ Wheels Holiday Hotline' which provides emergency assistance whilst abroad.
Sheilas' Wheels Broker
In November 2011, we moved into the Broker market. We realised that no single car insurer can offer cover to every driver, which is why there are so many insurers to choose from. With Sheilas’ Wheels Broker, if you don’t quite fit the Sheilas’ Wheels mould then no worries, you won’t miss out. We have carefully selected a panel of insurers to join Sheilas’ Wheels Broker and offer insurance cover to a lot more women behind the wheel.
So if you’ve only just passed your test, you drive a sports car or perhaps you’ve had a few scrapes and bumps recently, then just sit back and relax as we’ll look at getting you a bonzer deal on your car insurance!
So...all in all, a fabulous brand, tailored benefits and competitive cover designed from the bottom up with women in mind. That's Sheilas' Wheels!
Now that you’ve read all about us, why not be part of one of the sassiest and most recognisable brands in the industry? Sheilas’ Wheels is part of esure, one of the UK’s leading direct insurers, so you can be confident that we’re part of something big. We have a dedicated site where you can find out more about us. You’ll find out what we do, where we are and what some of our team think about working here. And if all that interests you, you’ll also find out about our latest opportunities in Reigate, Manchester and Glasgow and an online application form. So if you spot the job for you, then you can apply there and then! So, go on, why not visit www.bepartofesure.com.
*Ministry of Justice figures 2004 - 2008